The clip comes from Arteezy, one of Dota 2's best known North American carry players and streamers, whose ranked streams are widely clipped by fans. MMR, or matchmaking rating, is the number players grind to raise in ranked play, so claiming not to care about it became a running joke in the community. The short line circulated on soundboards and in stream chats as a shorthand for giving up on a bad queue session, and it remains popular because ranked frustration is a constant part of Dota 2.