The line spread as a short reaction clip on soundboards and in meme edits, where its appeal is how specific the complaint sounds. Instead of a general dislike button, creators use Marcus and the rock as shorthand for a very particular kind of letdown, the moment something hyped up turns out to be plain and unwanted. It is shared as an MP3, pasted into gaming clips and comment style videos, and remixed alongside other deadpan reaction sounds because the plain delivery fits almost any disappointing reveal without needing context.