Place it at the climax of a reveal sequence, after the setup shots and just before the payoff image. To keep the joke going after the reveal, follow it with Oh My God Meme Sound, and for a disappointing reveal, follow it with Emotional Damage Meme Sound instead.
Bu Ses Hakkında
A single excited voice stretches the Japanese word iku into a long, rising Ikuuu, then cuts sharply to the English word there. The clip runs just under five seconds, and the drawn-out opening followed by a sudden finish makes an ordinary reveal feel funny and much bigger than it is. It spread through Japanese fan edits connected to Hikakin and Seikin.