Put it just after a bold claim or heroic pose in your edit, then follow it with It Was At This Moment He Knew to mark the turn, keeping this line as the middle beat between the boast and the fallout.
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This is a short spoken line from a film, lasting about three seconds, delivered in a puzzled, questioning voice as one man asks another if he is John Wayne and then wonders aloud if he is himself. It feels bewildered and wry, like catching yourself in an unlikely role. The line comes from Full Metal Jacket.