The phrase comes from Canadian viral star Larry Enticer, whose snowmobile videos in the mid-2010s made 'gonna send it' his catchphrase for attempting stunts without hesitation. Clips spread across YouTube and social media as a meme for fearless commitment, and shorter edits isolated the line for reaction videos. The wording survived beyond snow sports because it fits any all-in moment, from gaming plays to everyday dares, and the stretched delivery makes it instantly recognisable even without the original video context.