Kerem Pompalandi circulated as a Turkish user uploaded meme audio, spread through soundboards and short edits rather than a film or television release. The repeated phrase and the tags referencing a group chanting it helped it travel as an inside joke, especially among viewers who recognised the name and the exaggerated delivery. Its length made it useful for looping in the background of compilations, while shorter cuts became a quick reaction for teasing. It remains used because the chant is instantly recognisable even without understanding every Turkish word.