The clip circulates online under the Kleberiano name and the Portuguese phrase comedor de cu, a vulgar joke expression that explains much of its shock appeal. Shared mainly as a short meme audio, it travels through WhatsApp groups, short video edits and soundboards where a familiar Brazilian funk hook signals a roast is coming. Its popularity rests on repetition and recognition rather than a full song structure, so even listeners who do not know the source understand the timing, energy and intended teasing effect immediately.