The line comes from God of War, where Kratos travels with his son Atreus and often speaks to him in short, blunt commands. Fans clipped the moment when he tells Atreus to read, and the audio spread through gaming edits, reaction videos, and meme pages because the delivery is so distinctive. It remains popular as a shorthand for impatience with anyone who has not read what is right in front of them, especially in gameplay fails and tutorial jokes.