The clip circulates as a short soundboard sound built around a single spoken line from Reimi, with the phrase 'a bit of a kume' becoming its recognisable hook. It has stayed small and niche rather than becoming a mainstream viral trend, which suits its use as an in-joke reaction for viewers who already know the reference. Creators tend to share it in short edits and meme compilations, where its brevity makes it easy to drop in without breaking the pace. Its appeal comes from that shared recognition and the odd, unfinished feeling of the line itself.