The phrase plays on Live, Laugh, Love, the widely used home decor motto that became a frequent target for parody online, with the final word swapped for lycanthropy, the term for a werewolf transformation in folklore and fiction. This version is associated with VTuber Matara Kan and circulates as a short soundboard clip among anime and VTuber fans. Its popularity comes from that simple substitution, which lets creators turn sincere or cozy posts into an absurdist werewolf joke without needing any extra context or explanation.