In Brazil, the phrase Loira do Tchan is closely tied to É o Tchan, the axé group that became a staple of 1990s party music and television dance performances, where its blonde dancer became a recognisable pop-culture figure. Online, the name has lived on as shorthand for that loud, colourful, carnival-like energy, and short clips using it circulate in memes, edits and reaction posts. Its staying power comes from nostalgia and instant recognition, even for viewers who only know the reference second-hand through social media.