The clip comes from a Markiplier YouTube video, credited on the page as the source of the audio. Like many of the YouTuber's spontaneous vocal bits, the nonsense word took on a second life once fans clipped it and shared it as a quick reaction sound. It now sits comfortably next to goofy ahh sounds in creator toolkits, pulled out whenever a video needs a burst of random energy. Its staying power is the word itself: short, silly, and impossible to use without smiling.