Noli comes from Roblox horror game Forsaken, where he is one of the killers survivors must escape during timed rounds. Survivors can stun killers to buy time, and each killer has distinct stun audio, with this listed as the third variant for Noli. Clips of Forsaken chases spread widely on Roblox edit and meme pages, taking the short game cues with them. Separated from gameplay, the sound became a reusable shorthand for being stopped, caught or embarrassed, which keeps it popular beyond players who know the original round.