Short exclamatory voice clips like this became a staple of meme soundboards and short-form video editing in the late 2010s and early 2020s, where creators needed a universal panic reaction that worked without subtitles. The appeal is in the delivery rather than a known source, a repeated no followed by oh my God that mirrors how people react in real life. It has stayed popular because it fits almost any fail, scare or cringe moment and pairs easily with zoom-ins, freeze frames and other reaction sounds.