The origin of this clip is not documented, and it circulates mainly as an untitled soundboard and short-form video sound rather than from a confirmed film, song or show. Its spread comes from its usefulness as a generic denial, similar in spirit to other deadpan reaction lines that editors keep on hand. Because the phrase is so short and context free, it can be pasted onto almost any clip where someone tries to look hard and fails, which is why it continues to resurface in meme compilations and ironic edits.