The line comes from Super Smash Bros. Brawl, the 2008 Wii fighting game from Nintendo, where it is one of Princess Peach's victory quotes after a match. Players who mained Peach heard it often on the results screen, and the clip later spread through gaming forums, YouTube edits and soundboards as a shorthand for a clueless but triumphant win. Its lasting appeal is tied to that specific Brawl delivery, softer and more innocent than a boast, making it instantly recognisable to Smash fans years later still today.