Overwatch is Blizzard Entertainment's team-based hero shooter, first released in 2016, and its end-of-match screens use distinct music for victory and defeat. The defeat version became familiar to millions of players through regular matches, streams and gameplay videos, where it marked the end of a lost round or game. As clips of failed plays and ranked losses spread on video platforms, creators began reusing the sound on its own as shorthand for losing. It remains popular because players recognise it instantly, even without any game footage on screen.