Place it at the point of impact in a reaction edit, after a classic punch sound for a physical gag, or before a dun dun dun button when the follow-up needs a dramatic reveal instead of another hit.
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Paok is a very short sound effect, lasting under two seconds, built around a single sharp pop-like hit with no speech or music. It gives a listener a quick jolt of surprise, like a cartoon impact landing suddenly, and its brevity makes the moment feel abrupt and a little absurd rather than drawn out or tense in a serious way.