PBS, the American public television network, introduced this logo ident in 1984 as an update to its earlier 1971 mark. The animated version showed stylized profile heads turning toward the viewer while the electronic theme played, and the ident remained in use on national programming into the early 1990s. Decades later the clip resurfaced online through logo archives, nostalgia compilations and retro television channels. Its clean synth sound now stands apart from modern network idents, which is why editors keep reusing it to instantly place a video in the broadcast world of the 1980s.