Place it at the exact moment of the scare or reveal, then follow it with a stunned reaction such as Bruh for a comic beat, or let a Scream Meme follow it before cutting to the punchline. Keep it as the centrepiece of the sequence so the joke lands.
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This is a short scream lasting about 2.7 seconds, with a raw vocal burst that cuts through suddenly. It feels frantic and over the top, like a cartoon panic reaction caught mid-shout, and the exaggerated alarm keeps the listener on edge for a moment.