The clip is associated with Quebec comedian François Pérusse, whose short radio sketches and character voices have long been quoted by French-speaking audiences in Quebec and France. A single flat line like this travels well because it needs no context: the tone alone signals rejection. Shared as a short meme sound, it has become a handy reaction for French-language edits, streams and social videos, where creators use it to punctuate a failed pitch, an awkward invitation or an offer nobody wanted. Its brevity and clear meaning keep it in rotation.