This sound comes from Phasmophobia, the online co-op ghost hunting game released in 2020 by Kinetic Games. As the game grew on Twitch, YouTube, and TikTok, its creepy vocal effects and ghost noises became recognizable outside normal gameplay. Short clips like this groan spread because they instantly signal paranormal danger without needing visual context. It is still used in horror edits, reaction videos, and gaming memes because the sound is simple, clear, and immediately unsettling.