Place it at the exact beat where a serious face or a proud claim needs undercutting, then follow it with the shocked meme sound for the reaction and the oh no no no laugh to close the scene. Keep it as the surprise in the middle, never the opening, so the setup stays straight before the payoff lands.
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This is a very brief fart sound, lasting less than a third of a second, just one quick prout that is over almost as soon as it starts. It feels silly, cheeky and a little awkward, the kind of quick noise that makes people laugh before they have time to react. It works best as a tiny surprise rather than a drawn-out gag.