The Rabbids first appeared in Rayman Raving Rabbids, the 2006 party game from Ubisoft, where the manic white creatures became famous for shouting Bwaaah instead of speaking normally. Their scream quickly became their signature sound, returning across later Rabbids games and the animated series as a shorthand for their chaotic, mischievous energy. Online, creators lifted the clip for reaction videos, gaming montages and memes, where one loud Bwaaah could sell surprise, panic or pure silliness without any words. That instant recognition keeps it popular years later.