"The Real Slim Shady" was released by Eminem in 2000 as the lead single from The Marshall Mathers LP, introducing many listeners to his Slim Shady alter ego. The repeated please stand up hook was built around the idea of imitators copying his bleached hair and style at the time. The song won a Grammy and became one of his signature tracks. Online, the short stand up line survived as a meme for reveals, doppelgangers and impostor jokes, long after the full song left the charts.