Guerrilla comes from American singer Remi Wolf's debut album Juno, released in 2021, where her blend of funk, pop and indie became her signature sound. The track later reached a wider audience through its use in a Google Pixel advertisement, which leaned on its bright, offbeat energy. Short excerpts then circulated online as a ready made sound for edits, with creators reusing the most catchy section for transitions, showcases and confident, personality driven clips.