The joke builds on two familiar internet references. Rick Astley released Never Gonna Give You Up in 1987, and rickrolling turned the song into a bait and switch prank that spread widely online in the mid 2000s. The other half copies the Windows wording for a program that has stopped working, a format often pasted onto fake crashes and virus jokes. Combining them made the clip work as a meme for fake crashes, trolling friends and pretending a normal file was dangerous.