The clip comes from British author and poet Michael Rosen, whose expressive filmed poetry readings became a rich source of reaction memes on YouTube. Fans isolated short facial expressions and single words, remixed them into edits, and shared them as standalone responses. His drawn out pronunciation of nice, heard as noice, caught on because the delivery sits between sincere and sarcastic. It circulated in meme compilations and soundboards alongside other short reaction clips, and remains a quick shorthand for low key approval online.