The clip comes from the aftermath of Spain's victory in the 2023 FIFA Women's World Cup final, when Spanish football federation president Luis Rubiales kissed forward Jenni Hermoso during the medal ceremony in Sydney. The moment sparked widespread criticism in Spain and internationally, led to Rubiales resigning, and became a major talking point about consent in sport. The short phrase, meaning a little kiss in Spanish, circulated online as a meme and shorthand for the incident, and creators still use it to reference that controversy without needing to explain it.