Place it at the very start of an introduction for Sammy, before the main action begins, then follow it with the DJ Airhorn to mark the entrance. Keep Sammy as the focus of the opening, and use the second sound only once so the introduction stays clear.
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This is a 1.4-second television clip built around the name Sammy CM, putting that name front and centre in a single brief burst. It feels direct and playful, like catching someone's attention across a room, and it works because the name itself does the work. The delivery is quick and unmistakable, making it easy to recognise the moment it is meant for.