Put it at the exact point where a scene changes, then follow it with Law and Order Dun Dun when the next scene turns mock-serious, so the comedy cut sets up a dramatic reveal.
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This is the short, funky bass riff used between scenes in Seinfeld, lasting about three seconds. Its bouncy, slap-bass groove feels playful and instantly familiar, like a knowing wink before the next joke lands. It comes from the American sitcom, where the riff marked a change of scene.