The clip comes from Leandro Karnal's appearance on Programa do Jo on 15 October 2015, where the historian and professor discussed culture, reading and education. One comparison, that Shakespeare offers more than marijuana, was cut from the interview and shared widely on Brazilian soundboards and social media. Its appeal lies in the unexpected pairing of a canonical author with a slang drug reference, delivered by a respected academic on national television, which helped it endure as a reaction quote.