The clip comes from Shia LaBeouf's Just Do It motivational video, filmed in 2015 as part of an art project with Central Saint Martins students and uploaded to YouTube. The green-screen footage was instantly remixed into songs, supercuts and parodies, turning lines like Yes you can into lasting internet slang. Its theatrical delivery made it ideal for reaction edits and ironic motivation memes. A decade later it still circulates on TikTok and YouTube because the earnest shouting works both as genuine hype and as comedy.