The clip circulates online under the name Siah the Clown Screaming, with the scream itself doing most of the work in short-form videos and meme edits. Because the sound is instantly recognisable as a panicked, theatrical shout, creators reuse it as a shorthand for fear, shock or comic overreaction without needing any context about the character. Its short length makes it easy to drop into reaction videos, gaming clips and prank edits, which has kept it in circulation as a simple, reusable punchline for sudden scares.