Sigma Boy is a Russian pop song by Betsy and Maria Yankovskaya released in 2024 that spread worldwide through TikTok dances and edits. Its hook arrived just as sigma male memes were already a running joke online, so creators began remixing it with extreme bass boost versions that made the joke even louder. The too much bass edit keeps circulating because it works instantly without context, signaling confidence, parody and excess in a few seconds, especially in short vertical videos and meme compilations shared across platforms.