Step by Step was released by New Kids on the Block in 1990 as the title track of their fourth album, and it became one of the group's biggest pop hits. The short title hook is easy to recognise even without the rest of the song, which is why the two second clip travels well in messages and short videos. Online, it has also picked up a playful use, with listeners sending it to friends named Stephanie as an inside joke. That mix of nineties pop nostalgia and a simple, repeatable phrase keeps the snippet feeling fresh rather than dated.