Supergeil became widely known in Germany through EDEKA's 2014 viral commercial, where Friedrich Liechtenstein turned the word into a catchy celebration of everyday products. The advert spread quickly online and pushed supergeil into everyday slang as an enthusiastic stamp of approval. Short clips cut from that style of praise, including this großartig version, later circulated on soundboards and in chats. It stays popular because the phrase is easy to understand even without context, works as both a compliment and a joke, and instantly signals exaggerated German enthusiasm.