The boom became a staple of short-form comedy on Vine, where creators timed it to stunned faces and sudden reveals, and it carried over to TikTok, YouTube Shorts and Instagram Reels after Vine shut down. Its link to the run vine style of fast, looping edits helped it stay familiar even to viewers who never used the original app. Because the hit is so recognisable without any words, editors still reach for it as instant punctuation for disbelief, suspicion and dramatic reveals in everyday meme videos.