The phrase itself is a long established idiom describing inexperienced or uninformed people being led by someone no better informed, and that shared meaning is why the clip works without any setup. Online it is used as shorthand rather than as a quote tied to a specific scene, dropped into edits, streams, and group chats whenever a plan falls apart because nobody in charge actually knows what they are doing. Its staying power comes from how many everyday situations it fits, from gaming lobbies to workplace and school group tasks.