Never Gonna Give You Up was released by Rick Astley in 1987 and became a worldwide pop hit. Two decades later, internet users began disguising links to its music video as links to unrelated content, creating the Rickroll prank that spread through forums, social media and video platforms. The joke endured because the song is upbeat, instantly recognisable and harmless, making it an easy shared reference across generations. Short clips like this one keep the format alive in edits, streams and reaction videos.