Put it just before the reveal in a short edit, so it comes before the moment that follows. Follow it straight away with the Bruh sound after the reveal, or use the Emotional Damage sound when the reveal goes wrong. Keep it as the build-up, not the ending.
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This 20-second clip repeats the vocal phrase 'Tuntuntun Aley' over and over, turning a simple chant into the whole centre of the sound. It feels silly and expectant, like a joke being stretched out while everyone waits for what comes next. The repetition makes it easy to recognise after a single hearing.