Dr Evil is the villain of the Austin Powers film series, a parody of classic Bond-style supervillains with an elaborate secret base. His underground lair became one of the series' most recognisable settings, and lines delivered in his deadpan, theatrical style were widely quoted and clipped for comedy. As short-form video grew, the welcome line found a second life as a sound for introductions and reveals, because it instantly frames an ordinary room or setup as something grand, hidden and slightly ridiculous.