This clip circulates on user soundboards under the future shadow name, with no confirmed original show, film or creator attached to the recording. Its appeal comes from the familiar what the heck phrase being stretched well beyond a normal reaction, which helped it spread as a shareable MP3 for meme edits and reaction videos. The elongated delivery fits the wider online habit of exaggerating disbelief for comedy, similar in spirit to a dramatic dun dun dunnnnnnnn moment, and it remains used for reveals, fails and unbelievable clips posted in chats and short form videos.