Wow! Wow! Wubbzy! was an American animated children's series that aired on Nick Jr. from 2006, following Wubbzy, a cheerful yellow creature, and his friends in the town of Wuzzleburg. Its bouncy title phrase became closely associated with the show's playful tone, and short clips from its theme and dialogue later circulated on soundboards and in short-form videos. The phrase survives because it is instantly recognisable to viewers who grew up with the series, while remaining short and bright enough to work as a quick reaction sound.