Don't Believe the Hype is a 1988 Public Enemy song from the album It Takes a Nation of Millions to Hold Us Back, built around Chuck D's criticism of media hype and sensationalism. The title phrase became one of the group's most recognisable slogans, repeated in hip-hop culture long after its release. Online, creators have lifted the short hook as a ready-made reaction, using it to puncture inflated claims in videos, memes and edits. Its direct wording and enduring reputation keep it useful whenever a post needs instant scepticism.