The line comes from Star Wars: Episode I - The Phantom Menace, released in 1999, where Jar Jar Binks warns that they are in big doodoo. Voiced by Ahmed Best, Jar Jar's Gungan speech patterns made many of his lines highly quotable, and this one spread online as a reaction clip alongside other Star Wars sounds like Chewbacca. Its mix of a recognisable movie moment and an exaggerated delivery of doom kept it circulating in meme edits, gaming videos and short form posts long after the film's release.