The phrase a mozhet kto to is associated with Russian creator Arsen Markaryan, whose spoken clips are often lifted into short reaction memes. In Russian-language online communities, the line works as a sly way of pointing elsewhere without making a direct accusation, which helps it travel across edits, streams and short videos. Because the wording is short and open-ended, creators can reuse it for many different suspects or twists. Its lasting appeal comes from that flexibility, rather than from one single viral video.