The Thai phrase jai som, built from the words for heart and orange, circulates online as a short TikTok trend audio rather than as a clip tied to a confirmed film or series. Its stretched, repeated delivery in the existing Thai tags helped it travel as a reusable reaction sound, shared for cute edits, fancams and affectionate posts. Because the wording is brief and recognisable, creators reuse it as a shorthand for feeling smitten, even when the video itself has no other Thai context or dialogue at all.