All I Do Is Win was released by DJ Khaled in 2010 as the lead single from his album Victory, featuring T-Pain on the hook alongside Ludacris, Rick Ross and Snoop Dogg. Its chant-like chorus made it an instant favourite in stadiums, locker rooms and sports broadcasts, where it soundtracked wins long before it became a short-form video sound. As clips of the chorus circulated on YouTube, Vine and later TikTok, creators adopted it as shorthand for success, and it remains popular because the hook needs no context to signal a win.