C'est pas sorcier was a long-running French educational television programme that explained science in an accessible, playful way, which made it a rich source for parody. French YouTube Poop editors later cut its earnest narration and classroom scenes into fast, nonsensical edits, and short shouted lines like this one were lifted out as standalone jokes. Shared through meme pages, edits and soundboards, Allez Marcel became a recognisable in-joke for French-speaking internet users, used less as a quote from the original show and more as a burst of absurd encouragement in new videos.